Adobe Campaign Ultimate With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. The actions that are common to one or more marketing activities are presented. This message type can be personalized with all. Learn more about audience segmentation Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. Learn more. When the. Directly select the delivery concerned. Configure Microsoft® Dynamics 365 for the integration with Campaign Standard. This user guide contains videos and tutorials on the many features and capabilities of Adobe Campaign Standard. Select text in the body of your message or landing page. Bring your ideas to life with our photography collections for your creative projects at Adobe Stock. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Design the message and insert a link including an offer into the content. The delivery dashboard is key to monitor your deliveries and eventual issues encountered during the sending of messages. en development by creating an account on GitHub. Watch overview. Adobe Campaign is a leading campaign management software that empowers businesses to orchestrate personalized, cross-channel marketing campaigns with ease. Transcript. To keep track of delivery successes or failures, Adobe Campaign provides an email alerting system that sends notifications to inform users of important system activities. Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Defining data collections. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. Triggers is an integration between Adobe Campaign and Adobe Analytics using the pipeline. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. See Apply template report suite settings to multiple report suites. However, deleting a transactional message can only be done under certain conditions: Make sure the transactional message has the. User. Install the channel you need, for example the Mobile channel, using the package import wizard (Tools > Advanced > Import package… > Adobe Campaign Package). Click the message of your choice to edit it. Single-send emails: emails that you can send once to a defined target. Direct Mail. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. With this profile, you can orchestrate campaigns across online channels like email, web, and mobile, as well as offline channels like direct mail and call centers. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. The provider retrieves the list of erroneous addresses and sends this information to Adobe Campaign which automatically denylists the erroneous addresses. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. Channel . Under the Specific actions section, select Start sending message to determine the. Adobe Campaign Managed Cloud Services provides a Managed Cloud Services platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management and. Common interactions, like order confirmations, registrations, and password resets come to your. Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they’re at. To get started, create the event corresponding to your needs. The delivery channels supported are email, direct mail, mobile and mobile application. Create an email and open its content. This can be a single send email and sent just once, or it can be a recurring email. For a recipient named ‘Raphaël Forêt’, the characters ‘ë’ and ‘ê’ cannot be encoded in GSM. Open the push notification and access the Advanced options section. Choose the campaign type and channel. After sending your message, the users will receive the push notification and access the specific page in the app by interacting with the notification e. They make up a library of generic functions that can be enriched. Troubleshoot. tapping or clicking the call to action button. Click the home icon to access the Email Designer home page. Channels: Three channels included: e-mail, direct mail, and one more of Customer’s choosing, which may not be changed without Adobe’s prior written approval. Email Channel. The SMS delivery activity is used to automate sending of SMS. Adobe Campaign is the Adobe Experience Cloud solution for cross channel campaign management. So, your online channels — like email, web, mobile, and social — match your offline channels, including direct mail, call center, in-store, and so on. means distinct modes of communication between Customer and Recipients through email, direct mail, mobile app, call center, social, or SMS. Add a Page activity after the Storage activity. These advanced settings include general email channel parameters, email routing. Three types of In-App message are available in Adobe Campaign: Target users based on their Campaign profile (inAppProfile): This message type enables you to target Adobe Campaign profiles (CRM profiles) who have subscribed to your mobile application. About inbound channels With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Adobe Campaign–Premium Bundle Pack . In this lesson, we are focused on the Campaign logic, rather than composing content delivery or traking responses. By the end of this module, you should be able to Create and Execute the Cross-channel Campaign. Avoid overloading the customer, either on one channel or on all channels combined. Its powerful features let you create amazing campaigns that resonate with your different audiences across all channels and screens. The recipients are defined upstream of the activity in the same workflow, via targeting activities such as queries, intersections, etc. These elements are presented hereafter. background. . Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. Created for: User. In the creation wizard, check the Follow-up messages box and select the follow-up delivery template that was created after publishing the event. To configure the server and tenant options for Adobe Target, fill in the following fields accordingly: TNT_TenantName: name of the Adobe Target tenant. 8%. From the template defined in the previous step, create a new landing page in a program or campaign. campaign workflows enable you to create and configure deliveries entirely for all available channels. Created for: Beginner. About inbound channels. A delivery template that is correctly linked to this external account. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management and cross channel execution. There are two types of campaign available:With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns - through email, mobile, offline channels, and more. Select a variant. Communication channels. By connecting all of your marketing channels, you’re able to customize the. Click the Templates tab. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Remove the Address on denylist rule. Send, monitor and track SMS. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross-channel execution. WhatsApp Business is a free mobile messaging app designed for small and midsize businesses. Once a condition is defined for at least one variant, a purple frame is displayed around the. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Launch, measure and automate campaigns across every channel. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. Follow these steps to create a single-send email in Adobe Campaign. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. Select Marketing plans > Transactional messages > Transactional messages. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. 0%)Open the push notification and access the Advanced options section. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email. So, understanding and. With Adobe Campaign Standard, you can send mobile deliveries through three different channels: SMS, presented in the About SMS messages section. They are usually used to promote a specific content that. The steps for creating and modifying an external account are detailed in the External accounts section. Define the audience. Browse hand-selected photos, vectors, videos, and more. To create a new campaign, access the Campaigns menu, then click Create campaign. This is why privacy needs to be managed carefully. Get Started with Campaign. With inbound and outbound omni-channel campaign management capabilities, Adobe Campaign Classic allows marketers to orchestrate across digital. To send In-App messages or push notifications using the Mobile SDK V5, the mobile app has to be set up in Adobe Experience Platform Launch and configured in Adobe Campaign. background. Enter the link in the Add a deeplink field. Learn how to use rich customer data to create, coordinate, and deliver dynamic campaigns—through email, mobile, offline channels, and more. 0%)Adobe Campaign Classic has native and robust functionality with a built-in recommendation engine to automate the process of selecting personalised and relevant offers by picking them from the centralised offer catalogue and delivering them in real-time across channels. User. Create an SMS delivery. User. In the Properties section, specify how you want to execute the campaign. 3%,rgba(137, 61, 231, 1) 100. NOTE. The Direct Mail channel allows you to extract a segmented list of recipients to be sent to an agency or uploaded to an SFTP server. This means that each branding effort – across television, radio, print, Internet, and in-person – is presented in a similar style that reinforces the brand’s ultimate message. Whether it's a smartphone or tablet app, a game, a video, a digital magazine, a website, or an online experience, chances are that it was. In the data structure definition, check the Add automatic ID field option, under the Fields section. User Review of Adobe Campaign: 'Adobe Campaign is being used mostly for email marketing and lead generation. Tiered refer-a-friend programs offer larger rewards with every successful referral. Watch overview. See Get Started with Campaign Classic for more information. Discover Campaign hosting models. Get a closer look at which organizations are seeing up to a 293% ROI with Adobe Campaign. It empowers you to give your customers a consistent and. So, understanding and having a plan for. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. Get up to speed on Campaign v8 with the help of our useful guides and tutorials. Contribute to AdobeDocs/campaign-standard. Offers can be presented on various offer spaces using an inbound or outbound channel. Enter a Label and an ID for the event. Adobe Campaign allows you to add deliveries into a workflow. We have two options for attachments. You can send different types of emails: Single-send emails: basic emails that you can send once to a defined target. In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. Manage templates to configure messages properties and allow you to gain time and consistency. This part of the interface can only be accessed by functional administrators of the platform. Adobe Campaign is the Adobe Experience Cloud solution for cross-channel campaign management. User. Click Save to create the offer. Message templates and properties. Click the New button. Make email personal. Email Rendering: Includes 1,500 Email Renderings per year. Adobe Campaign unites your data and gives you the tools to create and customise campaigns that do just that. 4. Adobe Campaign lets you focus on creating meaningful relationships that span across channels, touchpoints, and devices with a unique pricing structure and flexible subscription model. The email channel is one of the core channels in Adobe Campaign, allowing you to schedule and send personalized emails to specific targets. An easier way to keep your whole organization on the same page and all of your marketing channels working together to inform and delight you customers. means dedicated execution server(s) to leverage Transactional Messaging. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. Created for: Beginner. Standard direct mails are sent once. Manage templates to configure messages properties and allow you to gain time and consistency across. The sections below provide information that is specific to the direct mail channel. Customer-selected channel(s): The third Customer-selected channel may be designated in the applicable Sales Order or. To monitor a transactional message, you need to access the corresponding execution deliveries. Send, monitor and track SMS. Read reviews. For more on integrating an offer into the body of a message, refer to this section. With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. Once your channels work together, they work in your favour. The palette on the left-hand side of the. Once your channels work together, they work in your favor. Learn more about audience segmentation Use Adobe Campaign’s flexible data model to enrich your customer profile data and add new attributes or tables. campaign • Communication channels in Adobe Campaign Classic › Send a direct mail delivery Objectives After completing this course, you will be able to: • Explain the features and capabilities of Campaign Classic • Navigate through the Campaign Classic UI • Access the Campaign Classic client console • Create a plan, program, and campaignRetargeting workflow sending a new delivery to non-openers. Adobe Audience Manager • Adobe Analytics plus Adobe Target plus Profiles Adobe Target Get real time omni-channel audience activation and a and Audiences plus Activation plus Mobile equals Test and target digital experiences to maximize business single view of users, unifying cross-device. Creating the offer. Collect streaming web data thanks to the power of Adobe Experience Platform for faster analysis and insights everyone can immediately act on. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Properties. Create a new external account from Administration > Application settings > External accounts. Click the Adobe logo, in the top-left corner, then select Marketing plans > Transactional messages > Event configuration. Last update: 2023-01-30. Create a trigger event in Campaign Standard. Once your channels work together, they work in your favour. This chapter details some specific features for inbound channels. It is configured in the same way as dynamic content. 3%,rgba(137, 61, 231, 1) 100. When you prepare a direct mail delivery, Adobe Campaign generates a file including all the targeted profiles and the chosen contact information. You can also watch this video that details how to deliver an offer on an inbound channel. Reviewer Function: Data and Analytics; Company Size: 30B + USD; Industry: Healthcare and Biotech Industry; Adobe campaign is providing email and multi-channel marketing campaign, you can integrate this product across multiple application source and environments. This message type can be personalized with all available profile attributes in Adobe Campaign but requires a secure handshake between Mobile SDK and Campaign. To do this, select a delivery from the Channels category of your workflow’s activity palette. Tags in Adobe Experience Platform synchronization FAQ; Experience Platform SDK integration FAQ; Configuring tag rules to support Adobe Campaign Standard use cases; Mobile use cases supported in Adobe Campaign Standard; How to migrate your mobile application from SDK v4 to Adobe Experience Platform SDK; Configuring SMS channel. See Transfer file. If your report suite does not have channels defined, the Auto Setup page displays. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. Create a SMS delivery. Track the success of your deliveries in Adobe Analytics. For more information, see Channel-specific application configuration in Adobe. Cross-channel marketing connects experiences on different channels across a single campaign. com Whether you’re new to cross-channel marketing or have experience in it, we know that Adobe Campaign can help you. Easily implement splits, triggered interactions, pauses, and weightings, and design all your email, mobile, and offline marketing. Adobe Analytics can feed data into campaign enabling real time retargeting and cross channel insights, and marketers can then send targeted campaigns for events such as Cart Abandonment. Drive personalization and engagement through a single accessible view of the customer. For each channel, specific functionalities are available. Choose an out-of-the-box HTML template. From the Adobe Campaign logo, select Administration > Channels > Typologies and click Typologies. It empowers you to give your customers a consistent and. 7. Join in person or online. To create an Email delivery: Drag and drop an Email delivery activity after the first segment. ) and send them to your audience directly from Adobe Campaign. Support for Debian 8 is now deprecated. Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient's preferred channel. Avoid overloading the customer, either on one channel or on all channels combined. For more on typologies, refer to this section. Many businesses hire agencies or freelancers to manage and optimize their ad campaigns. Refrain from sending unsolicited email, push notifications and SMS. In order for this functionality to work, the direct mail default delivery template includes, in the content, the delivery log ID. “Trigger from fall preview Push”. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Last update: 2023-09-22 Topics: Overview Created for: Beginner User Admin Developer Understand how Adobe Campaign Classic fits into the Adobe Digital Experience. Click Edit Settings > Marketing Channels > Marketing Channel Manager. The Email delivery activity allows you to configure sending an email in a workflow. Enter the general parameters of the landing page (label, description, etc. Save $300 on an in-person pass when you register by December 13. Adobe Campaign makes it easy for you to get your channels in sync, with a single, easy-to-use interface for campaign orchestration. Online channels dominate the customer landscape of today, but there’s still room for offline marketing. You can also configure the sending of SMS in a workflow using the SMS delivery activity. You can also directly access a transactional message through the link located in the left-hand side area of the. 21. Read out these sections to learn more about Deliverability: Deliverability management in. Organizations that use Adobe Campaign are seeing up to a 293% ROI and experiencing a payback period of just six months, according to Forrester. Step 1: Create the confirmation landing page. Make sure recipient profiles contain at least an email address. Content : lets you enter existing content or create content, Update content : lets you modify the subject of the content or. Create a SMS delivery. Adobe Campaign enables you to build the most accurate target: you can select recipients according to their age, localization, what they bought, if they clicked a link in a previous delivery, etc. In order for an offer to be selected by the offer engine, it has to be. Adobe Campaign provides a platform for designing cross-channel customer experiences and provides an environment for visual campaign orchestration, real time. The videos below demonstrates the required steps to configure a mobile app in Experience Platform Launch: Transcript. Created for: Beginner. Create an extension to the profiles resource or create a new resource. Click the Create button. With Adobe Campaign rich customer data can be used to create, coordinate, and deliver dynamic campaigns — through email, mobile, and offline channels. Help center for the major features, tasks, settings, and other resources required to use Campaign Standard. On this page, learn how to edit the default values for the general email and sending parameters. It provides robust ETL and data management capabilities to help craft and curate the perfect campaign. The customer receives. Understand the main Adobe Campaign Classic user interface and shows you how to navigate the main functionality. Watch overview. The message will therefore be sent in a single part. 3%,rgba(137, 61, 231, 1) 100. In the left rail, browse to Administration > Channels and. Adam Wilson — an avid Campaign user — will discuss shifting from one-off campaigns to a combination of batch and real-time cross-channel strategies. You can link the push notification to a campaign. . 4% and 2. Create a new event using the Email channel. With its comprehensive suite of features, including advanced analytics, automation, and powerful campaign orchestration capabilities, Campaign provides the tools you need to effectively. A delivery template that is correctly linked to this external account. The goal of the campaign would be to make your onboarding experience more successful. Learn how to create a multi-channel campaign using email, SMS, and a direct. Customization on various channels for various clients is simple, and workflow and modification are both. Direct mail Channel. There is a query and a delivery. Define the audience. Select Marketing plans > Transactional messages > Transactional messages. Start having meaningful conversations with your customers consistently and contextually across digital and traditional channels. Adobe Campaign allows you to export your lists directly in a file for future use. As a Campaign administrator, you can configure email channel settings. For entrepreneurs like Brien Gearin, they can earn over $1,000 a month per client. Communication channels. With the help of Adobe Campaign, you can bring customer data from different systems, devices and channels into a single profile. For example, the email channel allows you to perform A/B testing in order to test up to 3 versions of an email message. Learn how to use Adobe Campaign to: Achieve operational efficiency through optimization and automation of marketing campaigns using offers, APIs, and templates to create dynamic campaigns and maintaining a healthy instance. To access the transactional message that you created: Click the Adobe logo, in the top-left corner. Use Adobe Campaign to create and manage newsletters and cross-channel communications, through a set of services: messages are only sent to profiles who subscribed to the service (opt-in). Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. To access it, click the Content block in a landing page dashboard. Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages. Action. Learn how to create an SMS delivery in Adobe Campaign Standard. The key steps to send a SMS are as follows: Configure the SMS channel. It allows users to create, coordinate and deliver dynamic campaigns through emails, mobile platforms and offline channels. This section provides general information specific to the email channel in Adobe Campaign With Adobe Campaign, you can use rich customer data to create, coordinate, and deliver dynamic campaigns that customers actually want — through email, mobile, offline channels, and more. So, your online channels — like email, web, mobile, and social — match your offline channels, including direct mail, call center, in-store, and so on. Use these audiences in Adobe Campaign for use in multi-step, cross-channel programs or to share with other Adobe Experience Cloud solutions. ). We can attach a local file or a calculated attachment. Its orchestration engine provides for rich multi-touch marketing programs. Add the channel-specific configuration to your mobile application set up. Its powerful features let you create amazing campaigns that resonate with your different audiences. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. Once your channels work together, they work in your favour. From the advanced menu, via the Adobe Campaign logo in the top-left corner, select Administration > Application settings > Options. To do this, select a delivery from the Channels category of your workflow’s activity palette. Drive personalization and engagement through a single accessible view of the customer. Launch, measure and automate campaigns across every channel. Define the SMS content. Control the entire process of creating, executing, and tracking cross-channel campaigns, as well as send messages that are personalized. You can send different types of emails: 1. To do this: Edit the landing page properties accessed via the icon in the landing page dashboard, and display the Job parameters. Online channels allow you to create your messages (email, SMS, mobile app delivery, etc. In this video, we are going to describe how to attach files to an easy file option. Once duplication confirmed, edit the new typology and enter the label TYPOLOGY_PROFILE. With our campaign management tools, take full control of your marketing initiatives by easily segmenting audiences and orchestrating cross-channel marketing campaigns using a drag-and-drop visual workflow canvas. Clearly define and understand the channels you use to contact your consumers, know when to use those channels, and why. You can authorize character transliteration by checking the corresponding box in the SMPP channel settings tab of the corresponding. Developer. In Adobe Campaign Standard, configure the mobile property that you created in the Data Collection UI. To learn the delivery best. In the Event section, select the event that you have just created. Adobe Campaign v8 is designed for cross-channel marketers who need the best-in-class cloud solution for cross-channel campaign management with enterprise scale. Select the execution delivery of your choice. Easily implement splits, triggered interactions, pauses and weightings and design all your email, mobile and off-line marketing. Subscription mechanisms can be set up to. Verify that your user has the necessary permissions in Adobe Campaign Standard and tags in Adobe Experience Platform. Developer. So, your online channels — like email, web, mobile and social — match your off-line channels, including direct mail, call centre, in-store and so on. Adobe Campaign provides brands with the flexibility they need to carry out multi-channel strategies with precision. Experience LeagueAdobe Campaign unites your data and gives you the tools to create and customize campaigns that do just that. If you cannot access these channels, contact your account team. Step 1 - Create and publish the event configuration. From the Adobe Campaign logo, select Administration > Channels > Typologies and click Typologies. Iterable is a great platform for cross-channel marketing. As shown here in this window, we have an email template opened up in the deliveries tab. These advanced settings include general email channel parameters, email routing accounts, email processing rules and email properties. Campaign comes with a set of built-in landing page templates: Acquisition: this is the default template for landing pages, which enables you to capture and update data in Campaign database. Message templates and properties. Launch, measure and automate campaigns across every channel. Compare Adobe Campaign to alternative Marketing Automation Software. Every new build comes with a status which is materialized by a color. In an email campaign, you don’t send a customer three emails in one day. Currently only Gmail, Yahoo, FairEmail, and Mail. These are the types of marketing channels that are most important to utilize in 2023. This video explains how to configure a Direct Mail delivery and what settings are required in order to be able to add a profile to a Direct Mail delivery. Select Marketing activities > Marketing plans > Programs & Campaigns. Adobe Campaign is a marketing automation platform used in email automation, delivery and reporting. The In-App delivery activity is generally used to automate sending an In-App message to a target audience calculated in the same workflow. In Marketing Activities, click Create and select Workflow. SMS, or other channels in Campaign. About inbound channels. All communication channels in Adobe Campaign must be correctly. Once your channels work together, they work in your favour. This section gives some details on the built-in tables of the Adobe Campaign data model and their interaction. Adobe Campaign Classic allows marketers to design cross-channel customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. It’s best to do image editing in. Adobe Campaign let you form this Control Group from the main target by taking the sample. Predictive send time optimization predicts which is the best send time for each recipient profile for email opens or clicks. As a Campaign administrator, you can configure email channel settings. Once your channels work together, they work in your favour. Send it via Campaign: perform your direct mail within a campaign workflow and add a Transfer file to send the file via FTP for example. Access the package import wizard from Tools > Advanced > Import package in the Adobe Campaign client console. linear-gradient(45deg, rgba(8, 70, 155, 1) 0. In addition, you need to be familiar with SMS protocol and settings. Adobe Campaign is a flexible tool allowing you to execute and orchestrate communications in many ways. Learn how to. With offline channels, it is different. In a cross-channel campaign, a single marketing communication uses different channels. So, your online channels — like email, web, mobile and social — match your off-line channels, including direct mail, call centre, in-store and so on. Always make responsible and ethical use of personal information. Adobe Campaign comes with a pre-defined data model. Email Rendering: Includes 1,500 Email Renderings per year. Adobe Campaign provides a graphical assistant, available in the Adobe Campaign client console, to define the parameters of the instance to which you are going to connect. Learn how to create a cross-channel campaign using email. Enter the link in the Add a deeplink field. Select Install a standard package. Under the Automatic reply sent to the MO category, click Create element to start configuring your automatic reply. Adobe Campaign is a set of solutions that help you personalize and deliver campaigns across all your online and offline channels. Adobe Campaign allows you to create and send personalized messages on various channels and measure their effectiveness through dedicated reports. Adobe Campaign allows marketers to design cross customer experiences and provides an environment for visual campaign orchestration, real time interaction management, and cross channel execution. By the end of this module, you should be able to explain various marketing channels and identify a use case for multi-channel and Cross-channel Campaigns. Click the Execution list tab. Make an API call to trigger Workflow 1 with parameters. Learn how to create a multi-channel campaign using email, SMS, and a direct mail delivery, based on the recipient's preferred channel. The first phase of a Cross-channel Campaign looks like any Campaign. To access the list of a campaign’s marketing activities: Go to Marketing activities from the top navigation bar. In Adobe Campaign Standard, configure the mobile property that you created in the Data Collection UI. Go next level with your campaigns using Adobe. Create and run omni-channel digital marketing campaigns in Adobe Campaign, monitor their performance, and optimize them for success. Configure transactional messages using real-time event data. In a multi-channel campaign, a single marketing communication uses multiple channels to reach a wider target audience. For more information, see Channel-specific application configuration in Adobe.